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Kanye West to Expand Yeezy Line Into Beauty and Skincare Products

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Looks like there will be some competition in the Kardashian/Jenner family as Kanye is stepping into the beauty and skincare industry.

West filed for trademarks on make-up, face masks, nail polish, shaving cream, deodorant, and aromatherapy pillows.

Kanye’s wife, Kim Kardashian, created KKW Beauty and KKW Fragrance in 2017 and his sister-in-law, Kylie shut down the makeup industry with her Kylie lip kits in 2015 and Kylie Skin in 2019. Both sisters’ products are carried in Sephora and Ulta cosmetic stores.

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