Salt Lake City Could House Apple’s Fourth U.S. Campus

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Salt Lake City could be a contender for Apple’s newest campus, according to a speculative list compiled by business news organization Bloomberg.

The news organization compiled a list of 15 cities it believes have a shot for the coveted campus and Salt Lake City was one of them.

What Is Apple Looking for in a City?

When Amazon started searching for its next campus, it issued a series of clear guidelines describing what it wanted from a city. Apple hasn’t, but it’s probably looking for many of the same things: an educated workforce, tax incentives, and accessible transportation.

Tax Incentives and a Local Business Environment

Like most companies, Apple will surely expect such incentives in exchange for its investment. A major company such as Apple could transform a city by jump-starting its economy of schools, retail stores, restaurants and the housing market.

Human Capital

Apple likes cities that emphasize bachelor’s degrees instead of advanced engineering degrees, which arguably fit better with Apple’s plans to recruit technical support people, rather than those working on products and operations. It’s not clear how much technical talent Apple will need, so the company may not put as much focus on human capital.


Apple will be looking for an array of commuting options for employees. A nearby airport will also be crucial to serving Apple employees flying in from the company’s many U.S. offices.

However, Bloomberg does report that, “The East Coast has one obvious advantage: the ability to provide customer support before existing call centers in Texas and California open for the day, as well as its proximity to hundreds of suppliers.”

Salt Lake City will just have to cross it’s fingers.




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