A couple months back, Diddy announced via Twitter that he would not longer be answering to Diddy, Puff, Puff Daddy, or any variation of the sort. Instead, he said he’d prefer to be called “LOVE” or “Brother Love”.
I decided to change my name again!
— Diddy (@Diddy) November 4, 2017
Just a couple days later, Puff retracted his statement, and announced that it was all just a joke courtesy of his alter-ego.
But was it really a joke, Puff? Last night on Jimmy Kimmel, in all his pink-sweater glory, Diddy reiterated again that he’s changing his name to ‘Love’. Watch the confusing announcement here (he talks about the name change starting at 0:37):