Michael B. Jordan came under fire for his new rum, J’Ouvert
Trademark paperwork stated, the word J’Ouvert has no meaning in foreign languages. J’Ouvert is deeply connected to Carnival in Trinidad & Tobago and a few other Caribbean islands. Nicki Minaj took to her Twitter and posted a history lesson about J’Ouvert and captioned it, I’m sure MBJ didn’t intentionally do anything he thought Caribbean people would find offensive but now that you are aware change the name and continue to flourish and prosper. Michael B Jordan took to his IG story to issue and apology. He said there has been a lot of listening and learning and said he and his business partners are in the process of renaming the brand.
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