After breaking out with his Kendrick Lamar collaboration “New Freezer,” Rich The Kid scored his first Top 40 hit with “Plug Walk,” the third single off his debut album The World Is Yours. Along with Rich’s infectious chorus, “Plug Walk” instantly captivates listeners with its punchy and hypnotic beat.
The producer behind the song is Rich’s in-house collaborator TheLabCook. When it comes to beat-making, according to Genius, Cook says he likes to start off with one main melody and then gradually adds intricate details underneath. Although Cook has created popular tracks before, he didn’t anticipate “Plug Walk” to blow up and credits Rich for the song’s appeal.
Watch the song get deconstructed below.
TUNE INTO THE NIGHT SHOW WITH KEV WEEKDAYS, 7 PM–MIDNIGHT.