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WATCH | The Making Of BlocBoy JB & Drake’s “Look Alive”

Deconstructed With Tay Keith…

Memphis rapper BlocBoy JB scored his first hit with “Look Alive” featuring Drake. The collaboration peaked at No. 5 on the Billboard Hot 100 in March. The song is produced by BlocBoy’s frequent collaborator and fellow Memphis native Tay Keith, which pays homage to their hometown while Drake shouts out his own roots in the city.

Tay Keith sets the tone for the song with his beat. “I made that beat for Drake,” he tells Genius. “I just made him a beat pack and then that was just the beat he wanted to ride with.”

Then, he followed up by adding in the booming bass and percussion. “You gotta have good bass when you talking about southern Memphis music. You just gotta have bass to it,” Tay Keith declares. “Most producers don’t have their hi-hats loud. I just have mine loud as hell like you just gonna hear them.” He adds that there are two separate kick drums on the song to add more punch to its sound.

Learn more about the making of “Look Alive” and peep the lyrics below.

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