What up, it’s Dizz –
I read a great article today posted by Club Killers called “Snapchat for DJ’s: 4 Tips To Get Started Today”. I loved reading this because Snapchat has basically taken over social media and it’s very different than Facebook or Instagram. Learning how to use it to your advantage as a DJ is becoming just as important as the other social media outlets. It’s been a lot of fun getting to show my friends, family, and haters (haha) my day-to-day crazy life. I pasted the article below, take a minute to read the “major key alerts”!
Ah, Snapchat – the social messaging platform millennials love that has everyone else scratching their heads. Formerly a messaging platform for teens, the number of Snapchat daily users exceeded Twitter’s just this June 2016, according to a survey by Bloomberg. Despite this, it’s still in its infancy: Wouldn’t you like a head start in building a following on the next big social media service where you can engage with and grow your fanbase?
Apart from connecting with followers through sending snaps to each other, you should also use it to promote yourself as a DJ: you can use it to share photos and videos of you DJing with your set-up, making mixtapes in your bedroom studio, or promoting your gigs, basically giving followers an authentic peek behind the curtains of the “reality show” that is your daily life.
so how do you begin? Here are four ways to get started on Snapchat right now.
1. Get the app and watch this basics tutorial
Snapchat is a smartphone application for Android and iOS – don’t expect a desktop or even a tablet counterpart anytime soon. Grab it on the App Store or Google Play (it’s a free download), and create your account.
Once that’s done, watch the tutorial below. It’s around 10 minutes long, but worth it for first-timers. If you’ve already got Snapchat but you’re still scratching your head (a common Snapchat user experience, I assure you), this is also a tutorial that’ll explain the fundamentals really well.
2. Use my “SC Rule Of Three” to start simple and snap regularly
One of the biggest problems Snapchat users have is choosing what to snap. Are people interested in my DJ gear? Do people want to hear my opinion on the latest Kanye West video? Will people care about what I had for breakfast?
There isn’t a definite answer to these because you still don’t have an audience, but the way you grow an audience is to consistently put out content on Snapchat: it could be a short 15-second video tour of your bedroom studio, a photo of what headphones you use, or even just a selfie using a Snapchat Lens filter (Lenses distort your face and give it cartoon-like animations).
To consistently put out snaps to my feed, I follow what I call the “SC Rule Of Three”: every day I snap at least three pieces of content, whether video or photo – one about work (writing news and reviews, behind the scenes for DDJT, opinion on gear), one about my personal life (food, watching movies, travel), and one about DJing (promoting my gigs and mixtapes/music, studio work, practice sessions). This mixes up my feed and allows me to come up with fresh content because my Snapchat basically touches all important aspects of daily living.
3. Follow DJs and producers on Snapchat
Get some ideas on what to snap by checking out the feed of other DJs on the platform. Wildly-popular Snapchat user DJ Khaled is a big name in hip-hop, but it was only when he started actively using Snapchat that he grew into a massive, international brand, even landing on the cover of Bloomberg Businessweek.
If you look at his feed, you’ll just see him going about his day in a raw way: promoting his album or a sponsorship (work), enjoying a walk in his garden (personal), listening to music or snapping a gig (DJing), and so on.
Here’s a list of seven DJs and producers to get you started:
DJ Khaled – @djkhaled305
Dillon Francis – @dillonfrancis
DJ Chuckie – @clydenarain
Steve Aoki – @aokisteve
Calvin Harris – @calvinharris
A-Trak – @atrak
Zedd – @zedd
4. Engage with other DJs and fans by sending them snaps
You’ll notice later on that some followers may be sending you private snaps. This is one of the key engagement features of Snapchat, because followers can send you either a written message, a photo, or even a short video.
Snapchat isn’t a crowded space just yet, so it’s easier to get the attention of an audience simply because there just aren’t as much DJs on it at the moment compared to Twitter or Facebook. At the same time, it lets you reach out to other DJs and producers in a more personal way than, say a Facebook message or tweet.
You can set Snapchat to allow anyone to send you a private message or snap, and I encourage you to do so. I love getting snaps from DDJT readers, for example, which usually come in the form of short snap videos or messages. I reply to every one of them, and that’s the beginning of true engagement with your audience because it’s a back and forth between you and them, which makes it real (eg you’re not just some bot) and personal. Reach out to the DJs that you follow, and interact with those that follow you as well.
Posted By Joey Satos (via digitaldjtips)