CVS is about to make makeup for men a thing.
CVS is the largest drugstore chain in America and they’re teaming up with a male cosmetics line from Stryx.
Apparently, the male cosmetics market is growing and as a matter of fact, one-third of men under 45 said they would give makeup a try.
Men’s makeup is going mainstream in America: "Men are a top customer focus at CVS Beauty." https://t.co/P2ELI1871g
— Chicago Tribune (@chicagotribune) June 29, 2020
