Lyft has announced two features, Rides for Others and Lyft Family.
Rides for Others allows you to order a trip for someone. You will get notifications and monitor the trip. This will help reduce driver confusion upon pick up. Lyft Family-think Netflix. You can add 5 family members to your account and set a single payment method for everyone to use. Anyone you give access to will be able to order a ride. You will be able to keep a tally of all transactions and travel details.