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Behind the Clock: Flavor Flav’s Unconventional Fashion Statement

zFlava Flav's necklace origin story
Flava Flav | Talmage Garn

The Unusual Inspiration Behind the Clock Necklace

Flavor Flav, the eccentric hype man of the legendary hip-hop group Public Enemy, recently revealed the unexpected inspiration behind his signature clock necklace during a chat with Roxanne Shante on SiriusXM’s Have a Nice Day radio show. Flava Flav’s necklace origin story involves a drug addict, a stolen bag of shower clocks, and a dare that turned into a fashion statement.

A Dare Turns into a Fashion Statement

Flav narrated, “This crackhead came through my projects, you know what I’m saying? Selling these shower clocks that she stole from a place called Fortunoff.” The tale took a twist when his friend, Son of Berserk, decided to swap Flav’s stopwatch for one of these stolen clocks. The result? Laughter and a dare to wear the clock on stage.

Flav took the dare seriously. “So when we went to open up for the Beastie Boys in Passaic, New Jersey, in 1986, I wore the clock, Roxanne, and then the next day on the front page of Newsday, New York Times, New York Post, the look of the clock was dope.”

Explore hip-hop fashion further in Stylishly Defiant: 90s Hip-hop Fashion Leaders

Flavor Flav’s Clock Necklace: From Joke to Iconic Symbol

Public Enemy, known for their politically charged lyrics and strong criticism of the American media, became a symbol of resistance in the hip-hop community. Flavor Flav, with his clock necklace, added a unique visual element to the group’s image. Initially a joke, the clock became an indelible part of Flav’s persona and Public Enemy’s brand.

Check out more old-school hip-hop news from 92.5 The Beat

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Talmage Garn Hip-Hop Music Journalist
Talmage Garn covers hip-hop for 92.5 The Beat with a deep love for the culture — from Gucci Mane to J Dilla, The Clipse to A Tribe Called Quest, and right back to Gucci. When he’s not writing about beats and bars, he’s reading music history books, making beats of his own, or getting his hands dirty in the garden. Hip-hop head, book nerd, always digging — crates, kicks, and compost.
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