Pharrell is expanding his brand by opening a hotel in Miami.
The Goodtime Hotel will debut in South Beach next month. The venue was supposed to open earlier, but plans were stalled due to COVID. They have been working on the hotel for the last three years. While talking about his business, Pharrell said, “The Goodtime will light up this community. People are going to be inspired by what we’re doing here. It will be good energy, good vibrations, good space, and of course, a good time.” Room rates will start at $260 a night.